Once upon a time, SEO was a black and white world, you could optimize your site for search engines, and rest assured that the results would show.
Today, that’s not the case. In a world where brand recognition is more important than ever, businesses of all sizes need to find ways to stand out from the crowd many have begun creating white label SEO services to keep their brand in the public spotlight.
This is a great option for small business owners who want to boost their SEO while keeping costs to a minimum however before you sign up for a service, it’s important to understand what you’re getting into.
What is white label SEO?
White label SEO is the use of a third-party company to boost your SEO, white label seo services aren’t operated by Google and are focused on increasing search engine visibility for your brand.
For this reason, most white label SEO companies will work with brands of all sizes, including local businesses, some of the most popular local businesses to work with are law firms, banks, and eCommerce businesses.
When people search for your brand online, the first place that shows up on the page is your homepage, this is where you’ll want to place your main keywords and relevant links.
To boost your homepage’s search engine visibility, you can also include the following on your white label SEO:
- Keyword-rich content
- Images that are relevant to your product or service
- Top-ranking keywords
- Keyword-rich meta-descriptions
There are a few things you’ll want to keep in mind before you sign up for a white label SEO service, first, you’ll want to research various white label SEO services and decide which one best suits your needs. Next, you’ll want to assess the pros and cons of each service to help you decide which is right for you and your brand.
Pros – Third-party, unbranded SEO can boost your page rank without any additional costs many brands offer white label SEO services with no additional branding involved and you only pay for the results, not the company
Cons – SEO services are not operated by Google, so you’ll want to make sure your content is optimized for the search engine results page.
Some brands employ unethical practices to boost their page rank, which could impact your business negatively and some SEO services are pricey, so consider whether it’s worth the cost for your business
After you’ve assessed the pros and cons of various services and made your decision, the next step is to find a white label SEO company, the best way to do this is through an online search engine research tool.
To help you narrow down your search, here are a few online search engine research tools:
- Google Keyword Research is a great way to find relevant keywords for your product or service.
- Bing Search is another great way to find relevant keywords for your brand.
- You can also search for local businesses by city or town, and you’ll find a plethora of keywords relevant to your location.
- You can also search for specific topic areas and keywords within those topic areas, such as computers & electronics or home & garden.